A webshop for your restaurant offers many benefits, such as a wider reach, promotional opportunities, cost savings, future-proofing, and improved customer service, resulting in more reviews and customers. Don't get left behind; embrace e-commerce for your business!
Online shopping behavior is an integral part of today's consumer world. In a service-based economy, businesses and restaurants alike need to offer online services in addition to their offline operations. Here are 5 reasons why your restaurant should embrace e-commerce.
By expanding your restaurant's presence online, you create an additional channel that reaches a broader customer base. You are no longer limited to a physical location, as customers can place orders from the comfort of their own homes via laptops, smartphones, or tablets. In 2020, consumers don't limit their purchases to physical locations.
A webshop is an ideal platform to promote new offers. By adding a webshop to your online identity, you create an organic customer journey, making it much easier to promote your own new products. Whether it's a new sandwich or a new sauce for your fries, you can promote them more effectively.
Starting a webshop doesn't have to be a costly, time-consuming endeavor. Nowadays, there are many affordable webshop developers that use user-friendly modules and can have you up and running online within a day. With Unipage, you can create a user-friendly webshop that's easy to manage within 24 hours. The average restaurant owner needs less than an hour to make their online store sales-ready.
Here are some statistics to convince you. There are currently over 2 billion online shoppers worldwide. By 2021, global e-commerce sales are projected to reach over $4.8 trillion. E-commerce is booming, and getting a webshop is a booming business. Online ordering is a daily habit for millennials, gen X, and gen Z, as they are glued to their smartphones. As a restaurant, you must adapt to this trend.
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Today's consumers seek personal service. A webshop provides that service by catering to customer preferences, such as payment choices, order tracking, and delivery/pickup options. These are small but significant forms of interaction that enhance the overall customer experience. This is something a restaurant can and should offer online. Better service naturally leads to more reviews, creating a positive feedback loop that can only result in more customers.
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