Starting an online store for your restaurant requires a focus on Google visibility, clear product presentation, multiple payment options, excellent online support, and fast loading times. Unipage offers a complete solution for a strong online presence.
Starting an online store in the restaurant industry can be challenging. There are many factors to consider beyond direct communication through email and social media. We have outlined the key points to keep in mind if you want to sell sandwiches and fries online for your business.
If customers can't find your online store, they can't make a purchase. Google visibility is crucial. Including SEO (search engine optimization) keywords in your product titles and descriptions will help your website rank higher in Google search results, leading to more website visitors, more customers, and more revenue. Unipage's online store module is fully optimised for search engines like Google.
It's essential for your online store to have consistency, structure, and user-friendliness. You should be able to easily add, sort, bundle, categorise, discount, and sell products. Consider the navigation behavior of potential customers. Your online store should guide visitors to their goal with as few clicks as possible, which is completing the purchase of your products.
Research shows that a significant percentage of consumers abandon their purchase when only credit card information is requested. Just like at your physical location(s), it's essential to provide multiple payment options online. This allows customers to complete their orders according to their preferences. Choosing Unipage ensures various available payment options through our partnership with Mollie. Customers can pay with Payconiq, Bancontact app or Apple Pay.
Your customers should feel that they can communicate with your online store's support team before, during, and after their purchase. Hospitality is at the core of the restaurant business. Unipage offers a CRM system (Customer Relationship Management system) that allows you to address customer relationships with open communication and effective problem-solving. This builds trust and leads to repeat customers.
At Unipage, we provide our customers with a pragmatic, smart, and fast ordering system to maximize revenue. A slow online store can be incredibly frustrating for customers, and they are more likely to abandon their visit. Recent studies have shown that fast online webshops have a higher conversion rate, meaning a higher percentage of visitors make a purchase. Even a one-second difference in loading times can have a significant impact on your online restaurant's revenue.
In conclusion, when starting an online store for your restaurant, there are essential aspects to consider that may not be obvious without IT knowledge. Unipage ensures a strong online presence through SEO optimisation and user-friendly product presentation. Our online ordering system offers various payment options and excellent customer service. Avoiding long loading times is crucial to increasing conversion rates. With these guidelines and the assistance of tools like Unipage, you can successfully launch and grow your online restaurant business.
We will contact you within 24 hours for a demo